packaging design | brand identity
a stereotypical take on french wine
Sacré Bleu! is a French wine that has a stereotypical, but chic and graphic take on French culture. The brand is defined by its monochromatic blue, white, and red color scheme, representing freedom and the people of Paris in the French banner. “Sacré Bleu”, meaning “Holy Blue”, is a stereotypical phrase not often used by the French, but is a nod to the many stereotypes surrounding them.
wine worthy of an exclamation.
Each character, A Parisian, a chic woman, and “Le chat noir” are iconic symbols of France. They each spill their wine, and exclaim “Sacré Bleu!”
Sacré Bleu offers a playful and focused wine experience for American Millennial and Gen Z audiences. It presents the French styled wine using French stereotypes. It makes the consumer experience more enjoyable and engaging with bold and playful visuals on the packaging.
