SACRÉ BLEU!

Sacré Bleu! French wine that has a stereotypical, but chic and graphic take on French culture. The brand is defined by its monochromatic blue, white, and red color scheme, representing freedom and the people of Paris in the French banner. “Sacre Bleu”, meaning “Holy Blue”, is a stereotypical phrase not often used by the French, but is a nod to the many stereotypes surrounding them. Each character, A Parisian, a chic woman, and “Le chat noir” are iconic symbols of the French. They each spill their wine, and exclaim “Sacre Bleu!”