out of home advertisement | client work
OOH ads for the highest skydeck in the western hemisphere
I worked directly with internal clients at Edge NYC while working as a Design and Marketing Analyst at Related Companies. Edge is the highest sky deck in the Western Hemisphere, located on the 100th floor of 30 Hudson Yards in Manhattan. The deck hosts thousands of visitors, while doubling as an observation deck and a premium event space.
candlelight concert series
Hudson Yards, New York City
Edge NYC is hosting a Candlelight Concert Series on the observation deck of 30 Hudson Yards on select Thursdays from July 17th - August 21st, 2025. The client needs to promote it through OOH digital signage, which will be displayed across Hudson Yards. There are 15 different signage variations across the campus, and all of the signs need to fit specific aspect ratios.
Working across different aspect ratios, I utilized the existing brand guidelines of Edge NYC to design OOH digital signage. I presented imagery of the event with a QR code, with the Edge NYC logo and supplemental information. From the 20 Hudson Yards mall, to just outside the Vessel, the signage was displayed across the Hudson Yards campus.
