bar urbana

In this project, I was tasked by the client with creating a themed experience such as a hotel, bar, theme park, café or more; I made Bar Urbana. It is a graffiti themed bar experience located in New York City, that offers specialty drinks and eats with an energetic and elegant vibe. I also was tasked with making printed media, and 3 promotional items to enhance the experience.I crafted custom laser cut wood coasters using original illustrations. I also made an in-house vodka, menu, and shot glasses. Each promotional item extends the brand identity of the bar, and expresses the bar’s street art nature to its customers.