environmental design | social media design | client work

visual identity for new york’s first sunrise to sunset sober festival

As a Junior Creative Director at Daybreaker, I developed the visual identity for ALIVE: NYC, New York City’s first free sober wellness festival. The festival provides space for the growing sober community to focus on unity, and explore what it means to be human as a collective.

ALIVE showcased over 70+ NYC based artists, brand partners, vendors and communities for a 14 hour sunrise-to-sunset experience. It hosted 3,000 guests, 21,000 RSVPs, and reached over 2.3 million impressions across social platforms.

Brooklyn bridge park pier 3

october 10th, 2026 | Brooklyn, New York City

The basis of the visual system is rooted in the holding shape of the Daybreaker diamond logo, becoming an extension of the existing Daybreaker brand identity. I refined the initial creative and molded it into a visual identity that flexes across social media marketing, advertising, environmental wayfinding signage, lineups, sitemaps, merchandise, talent assets, and brand partner assets. I designed hands-on alongside CEO Radha Agrawal within tight deadlines, emerging creative decisions, and a weather related festival date postponement.